The RFEF had historically provided tickets in PDF form via an online portal, which posed a myriad of problems. The tickets had to be printed at home and were easy to counterfeit. This caused confusion at entry gates, and scalpers were buying large blocks of tickets and then dramatically raising prices. The RFEF wanted a solution that would deliver greater control over ticket distribution, create a better fan experience, and eliminate paper tickets.

OARO implemented a solution that digitized each ticket as a unique asset tracked by a private blockchain, administered through a user-friendly app. Each ticket included a unique access code immediately prior to the event, which meant zero duplication of tickets. Best of all, the entire solution was integrated with the RFEF’s existing sales channel. They now have oversight of all ticket transfers, no counterfeit tickets, and a fan entry experience that is completely seamless