Partnership announced between OARO & Italian football club, Parma Calcio

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Technology & NFT experience provider OARO and professional Italian football club Parma Calcio are hugely excited to announce a stunning new partnership, in developing new memorable fan experiences for the club.

The exclusive deal will see OARO power a portion of Parma Calcio’s premium home matchday experience tickets for the season – via NFT Tokenisation, which in turn will provide fans a much closer experience with the team.

NFT Tokenisation (which is essentially digital versions of real-life assets) provides the opportunity for sports fans to purchase and trade matchday experience tickets, collectables, memorabilia and much more – even allowing immersive experiences such as meeting favourite players before kick-off or special pitch-side access.

Everything is contained within the digital ‘token’ meaning the opportunities are endless; and all underpinned with advanced ID and blockchain technology, that not only provides 100% authenticity of tickets and collectibles, but also allows fans easy and secure access via their smartphones. For the club, NFT Tokenisation cuts down barriers, allowing them to invest in a secure, frictionless experience for their fans.


Glenn O’Brien, Chief Revenue Officer for OARO said, “We’re delighted to be working with Parma Calcio, one of Italy’s most respected and best supported clubs, on a new wave of fan experiences that will truly take football into the digital space. As a passionate football fan, it’s energising to see clubs like Parma explore innovative ways to connect with their fanbase to give them the opportunity to get closer to the action, be it immersive experiences or the purchase of NFT collectibles or memorabilia. We’ve seen the popularity of tokenisation soar in the past year, including our partnership with the Spanish Football Federation; where OARO is powering over 1m NFT tickets across 700 Spanish football teams – so we are excited to bring this new fan technology to Parma and the Italian football league”

The new collaboration will start immediately, with the first batch of matchday experience tickets on sale exclusively through the Parma website. Buy your Parma Matchday Experience Tickets at

Please note: Tickets for Parma home matches are available to purchase no more than 10 days before each game.
Release: 26th January 2022.